How To Create Pinterest Boards & Types Of Images That Attract The Right People
Today, we’re talking about how to create Pinterest boards & the types of images that attract the right people, keep them around, and allow your brand and audience to thrive. Sounds magical, right? Let’s dive in.
There are some secrets to create a killer profile on Pinterest. By the way, Think of your Pinterest account as you would your blog (yes, even if you don’t have a blog!). Your blog probably has “categories” — things that you talk about on a regular basis, which is all tied into your overarching niche.
Your Pinterest boards are your categories on Pinterest.
If your blog’s niche is “healthy eating,” would you have a category for “wanderlust”? Nuh uh.
If your business is about graphic design, would you send meal plans to your clients? Obviously not.
You stick to a niche with your blog or business because you know it will attract your ideal audience. Well, now it’s time to apply this same principle to your Pinterest account.
ALL of your boards should be something that your ideal reader or customer would be interested in and search for. By doing this, you’re going to attract the RIGHT people to your Pinterest account and give them plenty of content to keep ’em around (and eventually clicking over to your site!).
1. Make a list of 15-20 “categories” that you could create boards out of on Pinterest.
Obviously, this is more categories than you’d likely have on your blog, so you may want to make them more specific than your blog categories, or simply think of things that are relevant to your niche and audience that you can add a board for.
2. Go to your Pinterest account and either DELETE or RENAME your Pinterest boards so that all of your public boards attract the right people.
Keep in mind that deleting a board will also delete any followers you have who ONLY follow that board. Yes, you may lose some followers, but they probably weren’t people who would be interested in this brand new topic anyways.
The types of images that CONVERT
I’ve said it a few times already, but one of the most IMPORTANT things you should know about Pinterest is that it’s a search engine. But Pinterest ain’t Google 😉
Why? Because while Google runs on words, Pinterest runs on IMAGES. Think of it this way: When you type something into Google, your search results include a whole bunch of words, allowing you to choose which article you want to read.
Pinterest has that functionality, too, because they also use headlines and descriptions in search results (more on that tomorrow!), but the BIGGEST thing separating Pinterest from Google is that Pinterest relies MUCH more heavily on beautiful images.
It’s kind of like if Instagram and Google had a baby (dawwww!).
So what does that mean for you? Well, it means that in order to succeed on Pinterest, you’ve gotta have great images (which IS totally doable, even if you have zero design experience).
And how do you create killer images? You include these five things, of course!
1. Make them vertical
This one is simple: vertical images stand out more. Horizontal images have less land in the Pinterest feed, so it’s easier to miss them. I recommend creating images that are roughly 800 x 1200 pixels.
2. Big, an enticing headline that emphasizes the TAKEAWAY
This one is HUGELY important because your target audience is much more likely to click on a pin that has an obvious and positive outcome.(Read that last sentence again…it’s a huge point!).
In big, easy to read the text, you should include a headline/title on your Pinterest image, which clearly spells out what they will gain by clicking through and reading the rest of your article.
One of my most popular pins (with 7.8k repins) says, “15 Effective Ways to Get More Clients (And Keep Them Coming!)”
3. On-brand, consistent fonts, and colors
One of the most important pieces of advice I could give to someone who wants to create a stand-out brand online? Be consistent. When I started my blog, I found myself getting SO excited by new fonts and always wanted to try out fun, new color palettes. It’s no wonder why people were constantly confused when they came to my website, like is this the same blog I was reading last week?
Your Pinterest images should reflect that same idea: if you want people to stick around and be able to “pick your brand out of a crowd,” then you need to use consistent colors and fonts.
So, pick 2-3 fonts and 3-5 colors that you will use on everything.
And this may sound crazy, but I regularly have people who tell me that they clicked on my pin ONLY because they saw similar pins constantly in their feed and wondered who this mega pinner was.
4. Your (small) website link
To add a little extra splash of branding, put your website link at the bottom of your pin image. But don’t get crazy! If you put a giant logo on your Pinterest image, then you’re only taking up valuable real estate where you could put something that will actually convert those viewers into visitors (like a solid headline!).
Keep your link small so that it builds your brand, but doesn’t take away from your core message.
5. A mention of your freebie or content upgrade (if you have one)
Finally, Pinterest is an INCREDIBLE place to grow your email list. In fact, in one year, I went from 2,000 email subscribers (on a very stagnantly growing list) to about 35,000 subscribers (with ZERO ads)…largely because I was able to get people to visit my site (and subscribe) from Pinterest.
Pinterest users are more likely to click through when they not only see that your post is going to be helpful for them, but also that you’re giving away something awesome fo’ free.
Here’s an example of some images I created for Pinterest, which includes all of the above elements:
Did you get all that down? Well, now it’s your turn to create your own Pinterest image TEMPLATE for today’s homework.
That’s right, you’re going to create ONE Pinterest-ready image, save it as an editable file, and then reuse that same image (with different text and graphics), for EVERY piece of content you create.
I recommend using Canva, which offers TONS of easy-to-customize templates that are perfect for Pinterest. Just pick a template you love, add your own fonts, text, colors, and photos, and you’ll be on your way to building a gorgeous, professional brand 🙂